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Videos That Are So Good They Legit Made Me Sad
The greatest compliment I can give another marketer is my undying jealousy—jealousy that I didn’t think of it first and now it can never be done like the original again. It doesn’t happen too often and...
View ArticleThis Week at Raidious – A Trip with Big Red Liquors to Buffalo Trace Distillery
This week at Raidious, I had the pleasure of accompanying our client, Big Red Liquors, on a trip to Buffalo Trace Distillery in Frankfort, Kentucky. Big Red Liquors provides all sorts of awesome...
View ArticleRunning a Video Campaign? Max out ROI with Paid Distribution.
There are a few things that get me really excited. One is coffee, particularly the holiday-flavored kinds that are everywhere now! Another is when my team and I are handed great content to distribute...
View ArticleNo More “About Us” Videos: A Better Way To Talk About Your Company
“About Us” videos are fine. Well, mostly fine. It’s just that they tend to focus on all the wrong things. By that I mean they focus on what you’re trying to sell. It sounds good, but many consumers...
View ArticleDitch Your “Boring but Effective” Marketing Content
B2B marketers, here’s a question for you: how much of your content would you classify as “boring, but effective”? Many times when working with B2B clients, agencies operate under the assumption that...
View ArticleB2B Needs To Get Creative With Video
The big lie that has seeped into the consciousness of too many B2B companies is that they’re supposed to be boring. Most B2B companies wouldn’t call what they do boring, but they seem to be resigned to...
View ArticlePassion as the Centerpiece of Marketing
Authenticity is a balance that all brands deal with in their public communications. We’ve all witnessed the failures. How often have you heard a radio or TV spot, to which your immediate response was...
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The Case for Video
If you haven’t heard, video is becoming the number one medium for engaging users across your channels. It’s disrupting the marketing industry and making a huge impact on the way we reach potential...
View ArticleFinding Your Audience With YouTube
The Google Partners Connect event series has been a good way for the Raidious team to keep up to speed on new Google platform feature updates (often weeks before they’re released into the wild). The...
View ArticleRaidious helped Schlage establish reach on their video content with both...
There’s nothing worse than having something awesome to share but nobody is paying attention. Like the kid on the diving board who’s about to try a back flip, the need to shout “WATCH THIS” is one that...
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